Q: Will this mean a lot of extra work?
A: In the beginning, yes it will. Just like anything new, it takes a while to learn the ropes before becoming competent. When you have your Lead Magnets created, you can begin to build a relationship with people who have told you they are interested in what you’ve got. Isn’t that better than chasing around kissing lots of frogs before finding your princely client or customer?
Q: Do I need lots of knowledge to make this work?
A: No! The programme delivers all you need to find what’s hot in your market, how to create your magnet, add it to your website and use your existing market effort to bring more people to you.
Q: Will this mean that I have to make constant changes to my website?
A: Your website shouldn’t be static in any case. But, having a Lead Magnet will mean that you will need to have a page where it is displayed, email details captured and the material downloaded. Exactly how this is done will depend upon the type of website you have. If you don’t have the skills to do it yourself, the course will give you all the knowledge to be able to commission the work. In any case, if you are at all concerned, you can always ask your web designer to attend the course as your study buddy in return for having the work done!
Q: How do I find what’s hot in my market?
A: Module 1 gives you the tools to find out what’s hot for your market. No prior knowledge is assumed. There are some simple ways that are the cornerstone to marketing and once learned, can be applied to other areas of your business.
Q: Will the search engines like my website more with Lead Magnets on it?
A: Because you have material on your site directly relating to what people are searching for, you can receive more traffic from organic searches. Search engine optimisation is not included in this programme. Lead Magnet Secrets focuses on adding the magnets to your current marketing, rather than giving you two things to learn.
Q: Will the Lead Magnets be useful for my Social Media activity?
A: Yes, you can talk about the content on Twitter, Linkedin or other social networking sites of business forums and direct people to your download page to get the full story.
Lead Magnets are also great for all your off-line marketing activity; whether it's networking or cold calling, you can offer the download to connect and build trust.
Q: What happens after the magnet has been downloaded?
A: Because we ensure your magnet is linked to your business goals and services, your communications will be taking your prospects closer to the purchasing point through your different promotional activities.
Q: Can I register even if I haven’t started trading?
A: Of course. Module 1 is specifically tailored for you, because you’ll learn how to use the simple steps to match your services with the market. This means you’ll have an ideal Message-to-Market match.
Q: Will I get 1-on-1 coaching if I have specific questions?
A: Yes. We have weekly Q+A elements to the calls, which means you’ll get 1-on-1 access to our head coach, who will answer your specific questions. Even your “Study Buddy” is invited to attend. To have a private call with Karen Purves, be sure to sign up before 5pm on 12th February 2010.
Q: How soon will I get access to the course materials?
A: All new students and their “Study Buddies” will get information to access the materials via email within 2 business days of their order and registration being confirmed as the “primary” student.
Q: What should I do first when getting the materials?
A: Get a coffee or cup of tea and read the Product Creator System to get your brain thinking about the possibilities prior to the training starting. Note down the times and dates of the seminars to listen to, or download the recordings.
Q: What are the specifics of your refund policy?
A: If this training doesn’t exceed your expectations, you may receive a full refund within 15 days of registering.
Q: How does the 2-pay financing payment plan work?
A: Your 2-pay financing plan is designed to accommodate your cash flow. After your first finance payment is confirmed, your payments will be processed in 30 days. No further financial obligations or commitments will be expected on your part and you’ll have lifetime access to the course materials.
Q: Will my Study Buddy get access to all course materials?
A: Yes, absolutely. The purpose of having a hand-picked “Study Buddy” (or “Accountability Partner”) to experience the course materials with you is to get maximum results in minimum time. Most students find that their web designer or personal assistant are the ideal “Study Buddies” (spouses are not recommended).
Q: How much working capital is required to develop a wildly successful small business using Lead Magnets?
A: If you’re a start-up, you’ll need £400 to £1,000 to cover the costs of your business tools, website development, etc.
Q: What’s a reasonable 60-day goal I can expect to achieve?
A: Your single most important goal is to have a Lead Magnet created within the course timescales. This means you will be able to ask other participants to review your material and give feedback. It takes just 1 person to give you feedback to know you are on the right track.
It is Karen’s aim to assist you in having a Lead Magnet on your website and attracting a list of prospects within 60 days of starting the training. However, YOU must make the DECISION to say “YES” to the training in order that it is possible to factor attraction with Lead Magnets soon.
Make more sales more easily, by talking to warm prospects 
